Answering “What Do You Do?” – Keep It Simple & Soulful

Do you know you’re special and unique, but when you answer the question “What do you do?”, you get polite nodding, but not a lot of new clients? 

You’re passionate, but people can’t see how it relates to them. Or it comes out flat or boring. It ends up sounding similar to what other holistic practitioners do, but you know that’s not true. You have your own way of doing things, and you know what you do is special and different from just “any chiropractor”, “any massage therapist”, or “another health coach”.

I used to hate getting asked this question.  Because I couldn’t stand it being generic, I would decide beforehand what I would say to answer that question.  But when it came out, it sounded canned and emotionless.  The reaction?  Eyes glazed over with a “that’s nice” kind of look.  I didn’t seem to get a lot of clients because of what I said.

What about you?  What do you say to the question “what do you do”?  Maybe you say “I’m a [INSERT specialty] chiropractor.”  Or “I give massages so people can feel relaxed and not so stressed out. “   Even though you don’t mean to, it comes out generic.

Or maybe you are full of passion—in fact you get so excited about what you do.  You throw out words like “live healthier lives”, or “feel better”, “treatment plan”, “chi”, or “peripheral nerves” regardless of who you’re talking to.  You know what you’re talking about, but even though the person you talk to looks at you and nods politely as if they understand, they’re secretly thinking “I have no idea what this person’s talking about, but let me nod my head to be polite.”

If people aren’t lighting up and telling you they either want to work with you, or that they will think of someone to refer to you, it’s time for a new approach.

What’s the secret to talking about what you do so people who are the right match will say “I’ve got to work with you!” (or refer people to you)?  All without sounding boring or canned?  Keep it simple and soulful.

Being unique and standing out is the key to peo