What to say when a patient asks “What is your success rate?”
Do you ever get asked “what is your success rate?” and you’re not sure how to answer it because you don’t track it?
One of our Introverted Visionaries 6-Figures Plus Mastermind members (who is getting specific guidance, structures, and systems in place to fast track to a multi-6 & 7-figure freedom practice, the introverted way) asked this question on our call this week.
Here’s how other acupuncturists, chiropractors, naturopathic physicians, and functional medicine practitioners have addressed this question, and how our awesome mastermind members and I answered her:
Hot Tip #1: Bring up that you’ve had people who have had similar concerns and describe the approach you would take in addressing their situation: “I’ve had people with similar concerns and similar symptoms. This would be my approach with addressing/treating that based on treating other patients.”
Hot Tip #2: Talk about another patient’s case example to help inspire them: “I just saw someone [INSERT WHEN YOU SAW THEM, ie: last week] with similar concerns and similar symptoms”. [DESCRIBE THEIR IMPROVEMENT; of course mention that every person’s body is different and that you are committed to help them]
Hot Tip #3: If your modality/protocol, has a track record through research, then describe the track record of that. “We’ve found in our experience the providers using this protocol experience XXX success. My goal is in 1 mo……[then describe what treatment looks like over a period of time] “
What to remember: When we consider the concerns we hear from patients or prospective clients, it’s helpful to think “what is the root of this concern?” The root of this concern is typically “how can I trust that this is the route to go?” Answer this question in a way so that they understand more and feel more confident about your recommendation.
If you feel their situation is out of your wheelhouse, then refer them out.
Comment below–what do you think about this tip? Tell us what you say when people ask you “What is your success rate?” We’d love to hear!
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Hi Chen,
We do not use any of those suggestions at our office! Rather, we inform potential patients that we treat each person as a human being, not a disease, and that we do not go from protocols to heal. We practice holistically, which means honoring each persons unique biochemical individuality. That is where the best long-term results are, and where the best overall healthy life is achieved.
In addition, we let them know that we fight for their health, never give up, and that we will exhaust the four-corners of the earth to find what works for them.
I feel that past success with any condition is not much use to the next patient. We are health detectives, and studies, research and protocols will only get you so far. By fixing what is broken and trusting/strengthening the bodies innate ability to heal itself, we have the best long-term results.
Also, what is our definition of success? I would say that Sloan-Kettering has a different definition than a good Naturopath! How do we define cured/healed? Does our treatment approach cause new health problems and diseases?
I send this to you in the spirit of a colleague, as you have helped me tremendously. I value your thoughts on this and am always open to hearing alternative points of view.
David
Hi David, I love what you say to your patients! I think that is a very good response and it shows your strong commitment to them.