I was talking to an acupuncturist…
Here’s the amazing thing: before, she was bringing in $5k/mo. Then something significant happened in her practice that led to her having more patients than she could see for the past 3 years.
In fact, she was able to grow from that to bringing in $1 million in one year…
“What in the world did she do?” I thought.
That is some fast growth..I wanted to know what her secret was.
What had happened was that she got herself a sugar daddy.
The VA. The VA was her sugar daddy
(and of course, she helped a lot of Veterans who could benefit from her care).
But here’s the thing…she was calling me because things had become slow in recent months and her practice dropped to 1/3rd of what it was before.
Patients from the VA had decreased significantly, and there had been talk of potential policy changes coming up.
The problem was she got used to not having to do any marketing. She got used to making money and spending it.
Now that things have changed, she had no idea what to do, because her skill set of growing a business was still at $5k/mo skill set, not a million-dollar practice one.
That’s the problem with having a sugar daddy, one source of payor (aka the VA or insurance)….or if you have all your eggs in one basket bringing in patients.
When your sugar daddy goes away, you can be left panicking.
That’s what happened to many chiropractors too, in the last 10 yrs. Many used to have it really good with insurance until the rug was taken from underneath them.
If you think insurance or a 3rd party payor is a savior, think again.
Develop sound business skills, so that you are a true entrepreneur and have a business that is built on solid foundation.
Or don’t play in the game. It’s easier and safer to just work for someone else, even if you are getting paid a lot less than you think you are worth.
If you prefer to stay an entrepreneur and work for yourself, make sure you have more than one way of bringing patients in the door.
Don’t get too comfortable.
Whenever you think business is comfortable, look ahead.
If you aren’t comfortable already, then let’s get a predictable way of getting patients in the door. (without having to depend on insurance)
If you’re tired of inconsistent patients and cashflow and want to get a sugar daddy for your practice that is a real sugar daddy, Click here now.
Then comment below–what do you think about this?
Wish you had a more consistent flow of patients?
Option #2: Ready to experience faster growth in your practice now?
Sign up for your FREE Double My Practice Strategy Session Now.