An acupuncturist with his own practice (and an apprentice of a seasoned acupuncturist) came to us and said “I need help growing my practice.” So we recommended to him what we felt would help him.
He responded, “my mentor said we shouldn’t have to pay for it. Information is free.”
I smiled. He is absolutely right.
And one of the biggest mistakes many acupuncturists, chiropractors, naturopathic doctors, and functional medicine practitioners make is focusing on learning more information.
Information in business does not equal more success.
And that’s why this acupuncturist is struggling in his practice.
The biggest distinction this acupuncturist didn’t get was school vs. business.
In school, you are rewarded with A’s for learning things and remembering them without the help of others. You are rewarded for loading up your brain with useful and useless information.
In business, information alone doesn’t create transformation.
If information alone could create change, everybody would be happy, successful, and fit.
If you are stuck in your practice, seek the fastest path to shortcut your growth.
Sometimes it means doing less, but being more effective.
Sometimes it means authentically communicating with your potential patients or referrers.
Sometimes it means plugging into systems in place that are already working.
Sometimes it means not having to understand everything, but just enough strategically to delegate it.
Sometimes it means getting guidance, because you’ve taken yourself as far you can going at it alone.
If you’re focused on the wrong goal such as, “I just need to learn more; all information is free, so let me learn from all different people about business” (and then you get confused because you are swimming in a sea of information but very little transformation), or “I need another certification, more clinical training”, take a moment and reflect on how well it’s working for you.
If it’s not, then do something different.
Chen Yen, 6 & 7-Figure Practice Makeover Mentor
Not enough new patients?
Ready for your practice to pick up?
Or, want to bring in another stream of income beyond seeing patients in person?
There’s a reason why people like the recent President of American Association for Naturopathic Physicians (AANP), Board Member of American Society of Acupuncturists (ASA), former Board Member of American Academy of Acupuncture and Oriental Medicine (AAAOM), and Past President of the American Chiropractic Association (ACA)-Sports Council work with us.
Our mission is to wake up the planet and change the way we treat illness and health. This can happen only if more acupuncturists, chiropractors, naturopathic doctors, and functional medicine practitioners get the word out there.
Your patients need you.
The most passionate visionary and spiritual practitioners come to us to fast track their growth.
If you are ready to fast track your practice growth
(even during these times) and have a practice you’re proud of….
Enter your name and email below for a FREE Double My Practice Revenue Strategy session…