In the Los Angeles area for Valentine’s Day weekend. Went to CVS to buy toothbrushes yesterday, and the guy at the front desk asked me “are you doing anything special today?” I told him, “We’re (my husband & I) going to go see my naturopath!” He said to me “Oh. THAT doesn’t sound fun.”
I said to him excitedly, “Actually, it’s great!” Then I went on & on about how when I finally found my naturopath (who is an amazing ND and acupuncturist), I finally thought to myself “THIS is what seeing a doctor should be like!” Before seeing her, I’ve seen MDs and they could never figure out what was going on with me. I would tell them I was frustrated with not being able to gain weight. They would take labs, tell me everything was pretty much fine, and just tell me to eat more. I would think to myself “tell me something new”.
But after seeing my naturopath, after EACH visit, I have felt better & better (I always thought I had a lot of energy & didn’t even realize how tired I actually was until I felt what it feels like to feel amazing). She tunes me up to where I feel like I’m in good balance. I’ve felt THIS is how health should be like & everyone should be able to experience this kind of progression when seeing a doctor & in maintaining health.
The CVS checkout guy just looked at me like I was crazy. In that moment, I was reminded of how drastic of a difference my life is now from when I used to practice as a pharmacist, when I often felt like I was crazy.
I still remember being in the pharmacy one day when a pharmacy student (who was about to graduate soon) and I had a conversation where he just couldn’t fathom the possibility of homeopathy working. He said to me “but it’s so diluted there’s nothing in it.” He was making fun of how people actually believe it works. I just couldn’t believe it—how unwilling someone in the medical profession was to look at the science behind things just because it was different than the science of a pharmaceutical pill.
What if HE was actually the crazy one? Not us.
This is exactly why you need to get the word out about what you do, AND be successful in your practices. Without that happening, what you do will continue to be misunderstood.
One way to get the word out about what you do so people actually “get it” is through doing talks. Only by educating people will our healthcare system change.
But you may have considered doing talks (or have even done them before), and patients/clients haven’t come from the talks as you thought they would? It’s only fun for so long when you’re educating people & doing a lot of things for free, but not getting clients from it.
Join me for this upcoming FREE training “The 40-60% Conversion Factor: How to Walk Away from your Talks with 3X More Patients.” RSVP Now:
- The key to creating a talk that brings you a predictable flow of patients (including what my client did recently that allowed him to experience an increase in conversions from 30 to 60%)
- How to stop trading dollars for hours by making money speaking (AND fill up your associates’ practices quickly)
- What to do when people RSVP and don’t show up for your talks
- What to say in the close of your talk, so you don’t feel awkward or pushy