Can I Really Triple My Client Base Thru Facebook?
This week, more than a handful of people told me they were going to work on posting things on Facebook in hopes of getting more clients from it.
I’ve been bursting with this inside and am finally ready to share it with you.
The landscape of Facebook has changed so much….for example, did you know that fewer and fewer of the people who “like” your page actually see your posts on your own Facebook Fan Page? This means that fewer people see each post, compared to how it was a year ago.
If you’ve been a part of my community for some time, you know what I really think about Facebook. To be honest, until recently, I had yet to see anyone build up a client base quickly primarily through posting things on Facebook. There are faster and more effective approaches to growing a consistent client base….unless you’re doing this one particular thing on Facebook.
This one thing is still relatively new, and not everyone knows about just how good it is yet (it’s like making money before everyone got into real estate & it crashed). The holistic practitioners who have it figured out are quietly getting new clients without having to do a lot of work. Some are also making passive income because of it. You can easily triple your client base through Facebook, if you know what you’re doing.
Read on to find out what it is (it’s #2 below).
What Facebook is good for & how to get clients from Facebook:
1. Continuing rapport with your existing clients (and getting return clients & referrals).
Facebook can be a great way to keep in communication with your existing clients. But just posting good tips and suggestions, or uplifting things isn’t enough. That alone doesn’t usually lead to a bunch of clients. You may have noticed this with your own Facebook page.
What can you do instead? Encourage your existing clients to get on Facebook to post their experiences with you. This helps build up your credibility, and their friends will see it.
Then have a way of offering your followers on Facebook an attractive next step that they’ll be very likely to take you up on.
For example, one attractive next step can be to invite your Facebook community & their friends to something fun or special related to what you do. It could be a fun event in your office with food, a talk on an interesting topic, and/or a very short experience of your modality. Do these regularly, so people start looking forward to them. Start seeing how you can be a center of community for your clients.
Then have a system of taking the fun they had to booking immediate appointments with you (without you being pushy). To become better at getting clients from the effort you’re putting in, and learn what my clients are saying to book a lot more appointments (many are doubling or tripling their client base quickly from this), click here for the “Clients Say Yes- Book More Appointments” System. Enter code BOOKED100 for a savings because you’re reading this.
2. Getting clients through Facebook Ads.
This is super hot right now, if you know what you’re doing. If you have ever used Google Adwords before to get the phone ringing, Facebook Ads is like how Google Adwords was 8-10 years ago. For example, I have a campaign going on right now that is making me $5 for every $1-$3 I spend. And it’s all on autopilot, meaning that I don’t talk to anyone and it doesn’t take any of my team’s time (nor my time) to deliver. Said another way, for every $200 I spend, it’s making me $1000…and it’s on autopilot. That’s 5x the return on investment.
You might think—nice for you, but you’re not a holistic practitioner. Well, this approach is working for chiropractors, naturopaths, acupuncturists, health coaches, holistic MDs, massage therapists, energy/spiritual healers who have a specific strategy down. They’re easily getting a lot of new clients, or making passive income through Facebook Ads.
What doesn’t work is just posting an ad up that you are a practitioner located in your area. Or even a catchy phrase with a link to your website or Facebook page. If you do it that way, you could be dumping a lot of money into it without seeing much more coming back. The approach of making $5 for every $1-$3 you spend involves a systemized approach; it works best for people who have clients and who are getting good results with their clients. That’s the one criteria before I can help you with this.
UPDATED 8/24/14 This week, I’m giving six people a “6-Figures on Autopilot Strategy Session“. It’s for you if you have a full practice, but want to get things on autopilot. That way you can take time off, without worrying about your practice running smoothly. It makes money for you. If you want a spot, click here to apply now.
Then comment on what your opinion is about getting clients from Facebook.
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