Do Introverted Holistic Health Practitioners Have More Trouble than Extroverts Attracting Patients/Clients?
Are you tired of being seen as being “reserved”, “shy”, “slow”, or not having ideas to offer up quickly in a group situation?  And how you may not be as valued as those who openly display what they’re thinking? I used to think something was wrong with me. In group situations, for example, it would take me awhile to come up with ideas.  I’m also someone who won’t talk unless I feel I have something valuable to say.
Image Courtesy of Elizabeth Wagele’s “The Happy Introvert”
This is different from an extrovert who may have ideas coming off their tongue quickly in a group situation and has no hesitation sharing what’s on their mind.  In our society, an extraverted nature is often viewed as being more favored as an introverted nature (even though introverts are just as intelligent).Have you ever thought how being an introvert can affect how well you attract patients/clients?Â
It can if you don’t use your introverted nature as an advantage.
The reason why many introverts have trouble with attracting clients is because they haven’t found a style of marketing that feels in alignment.  Many well-known marketing gurus and teachers are extroverts and the marketing style they teach works for them. You may find yourself excited at a workshop or event, but when it comes down to taking action on what they teach, it’s not natural to you. No matter how you force it, things don’t happen in flow for you and it feels painful. If you’ve found yourself procrastinating marketing, consider that you may be procrastinating because you’re not using your natural style of marketing.
What are some natural styles of marketing for introverts and how can you turn your introverted nature to be an advantage over extroverts?  Join me in an upcoming teleseminar for holistic health practitioners only:  “The Introvert’s Advantage: 3 Secrets to Filling Your Cash-Based Practice with Little Marketing”.
Comment below on whether you think introverts have more trouble than extroverts attracting patients/clients. Â If you identify yourself as an introvert, comment on whether you feel it’s a disadvantage or advantage when marketing your practice.
I am an introvert too and am so looking forward to the next webinar!! It would be refreshing to learn ways to market my practice without leaving me feeling panicky and exhausted. Thank you!
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I really got burned out reading about how to market myself and my business, as you point out above, I’d get excited then not have the energy for it. I’d pretty much resolved to a word-of-mouth approach to growing my business as it felt more in tune with me. I am not much of a self-promoter, and I don’t know that I really need to learn to become one. I can be annoyed by people who are. Some people are naturally inclined to sell themselves and their products, and I can pretty much detect that right away when I’m being sold to, and I don’t want to come across that way to someone else. I tell people what I offer, and I prefer everyone to trust their intuition and inner guidance on who they are called to work with. What I have had a hard time with is that since I’m not pushy, I’ve had potential clients go with someone who is, even after telling me they’d rather work with me. That has been unsettling. I really look forward to your seminar!
I completely agree with you Mardi Storm. I struggle with the marketing ideas I’ve been advised to use, as I don’t want to come across as using a hard sell technique. I’ve tried to rely on word of mouth but do need to try other things now. I too have lost potential clients to the more pushy therapist too.
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Very helpful article Chen. I am very much an introvert and have always thought it to be a huge disadvantage as far as marketing. It is an advantage in other situations though. Such as client sessions. I pay more attention to the client and their needs at that moment rather than pushing my ideas. I have had sessions with other therapists who were extroverts and I didn’t feel they were really listening but had already made up their minds as to what I needed. As far as marketing I am really looking forward to your teleseminar. I have just started working from home and really need some ideas for marketing as that is the hardest thing for me. I am not about to start giving speeches and presentations as I so often read about.
I resonate with what you say, Cheryl. I, too, have had similar experiences with extroverts pushing their ideas onto their clients, and introverts doing much more listening, myself being one of them.
Great article Chen. As an introvert, I have been struggling with how to use my strengths in marketing. I am really looking forward to your upcoming teleseminar! I am hopeful it will give me some useful ideas to implement.