Do Introverted Holistic Health Practitioners Have More Trouble than Extroverts Attracting Patients/Clients?

By Chen Yen | August 23, 2012 |

Are you tired of being seen as being “reserved”, “shy”, “slow”, or not having ideas to offer up quickly in a group situation? And how you may not be as valued as those who openly display what they’re thinking? I used to think something was wrong with me. In group situations, for example, it would take me awhile to come up with ideas. I’m also someone who won’t talk unless I feel I have something valuable to say.

Image Courtesy of Elizabeth Wagele’s “The Happy Introvert”

This is different from an extrovert who may have ideas coming off their tongue quickly in a group situation and has no hesitation sharing what’s on their mind. In our society, an extraverted nature is often viewed as being more favored as an introverted nature (even though introverts are just as intelligent).Have you ever thought how being an introvert can affect how well you attract patients/clients?

It can if you don’t use your introverted nature as an advantage.

The reason why many introverts have trouble with attracting clients is because they haven’t found a style of marketing that feels in alignment. Many well-known marketing gurus and teachers are extroverts and the marketing style they teach works for them. You may find yourself excited at a workshop or event, but when it comes down to taking action on what they teach, it’s not natural to you. No matter how you force it, things don’t happen in flow for you and it feels painful. If you’ve found yourself procrastinating marketing, consider that you may be procrastinating because you’re not using your natural style of marketing.

What are some natural styles of marketing for introverts and how can you turn your introverted nature to be an advantage over extroverts? Join me in an upcoming teleseminar for holistic health practitioners only: “The Introvert’s Advantage: 3 Secrets to Filling Your Cash-Based Practice with Little Marketing”.

Comment below on whether you think introverts have more trouble than extroverts attracting patients/clients. If you identify yourself as an introvert, comment on whether you feel it’s a disadvantage or advantage when marketing your practice.

Posted in Wake Up to More Clients and tagged chiropractor marketing consultant, chiropractor website, health coach marketing, holistic business marketing, holistic business pr, holistic business training, introvert vs. extrovert, introverted holistic practitioners, marketing your holistic business, naturopath website design service

15 Comments

Chieko Homan on July 28, 2013 at 3:37 am

I am an introvert too and am so looking forward to the next webinar!! It would be refreshing to learn ways to market my practice without leaving me feeling panicky and exhausted. Thank you!

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Mardi Storm on September 17, 2012 at 10:41 pm

I really got burned out reading about how to market myself and my business, as you point out above, I’d get excited then not have the energy for it. I’d pretty much resolved to a word-of-mouth approach to growing my business as it felt more in tune with me. I am not much of a self-promoter, and I don’t know that I really need to learn to become one. I can be annoyed by people who are. Some people are naturally inclined to sell themselves and their products, and I can pretty much detect that right away when I’m being sold to, and I don’t want to come across that way to someone else. I tell people what I offer, and I prefer everyone to trust their intuition and inner guidance on who they are called to work with. What I have had a hard time with is that since I’m not pushy, I’ve had potential clients go with someone who is, even after telling me they’d rather work with me. That has been unsettling. I really look forward to your seminar!

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- Sam Jackson on October 5, 2012 at 12:51 pm
  
  I completely agree with you Mardi Storm. I struggle with the marketing ideas I’ve been advised to use, as I don’t want to come across as using a hard sell technique. I’ve tried to rely on word of mouth but do need to try other things now. I too have lost potential clients to the more pushy therapist too.
  
  Reply
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Cheryl Steins on September 8, 2012 at 3:39 pm

Very helpful article Chen. I am very much an introvert and have always thought it to be a huge disadvantage as far as marketing. It is an advantage in other situations though. Such as client sessions. I pay more attention to the client and their needs at that moment rather than pushing my ideas. I have had sessions with other therapists who were extroverts and I didn’t feel they were really listening but had already made up their minds as to what I needed. As far as marketing I am really looking forward to your teleseminar. I have just started working from home and really need some ideas for marketing as that is the hardest thing for me. I am not about to start giving speeches and presentations as I so often read about.

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- Mardi Storm on September 17, 2012 at 10:36 pm
  
  I resonate with what you say, Cheryl. I, too, have had similar experiences with extroverts pushing their ideas onto their clients, and introverts doing much more listening, myself being one of them.
  
  Reply
Natalie Meadows on September 5, 2012 at 12:52 pm

Great article Chen. As an introvert, I have been struggling with how to use my strengths in marketing. I am really looking forward to your upcoming teleseminar! I am hopeful it will give me some useful ideas to implement.

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"I have been in practice for 10 years working for other practices, but I opened my own practice a year ago and was struggling. The things that worked in my previous location weren’t working anymore. After working with Chen, my monthly income has doubled within 3 months and I’m on track for a 6-figure year.I’ve noticed more and more of current patients are referring friends and family to me. I’ve also used what she taught that contributed to me getting picked up by major media, and it’s resulted in boosting my credibility as a go-to chiropractor in my area.

I’m extremely grateful to Chen for showing me how to be true and authentic with myself and the results that have followed. I feel relieved I don’t have to market my practice the exhausting extroverted way."

Jose Aguilar, DC

"I’ve been a chiropractor for 30 years and was really concerned about where I was headed—whether I was going to be in my own practice, whether I was going to sell it or what I was going to do. I hit a ceiling in my practice and wasn’t sure what way to turn, especially with the changes in insurance. I had gotten into some financial debt and it was a bit of a struggle. Within several months of working with Chen, my practice has doubled. I like how it’s not a cookie-cutter approach like other practice management companies and I’m getting patients in a way that’s authentic to me.”

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"I have a 12 year Sports Rehab Chiropractic business. I have already established myself as a rehab specialist and I wanted to expand my services and offer more of my expertise----therefore I reached out to Chen because I saw something in her that I don't see in other Business coaches. I have invested 18K in other business coaches and I am thankful I found Chen.

Chen has been the most practical, has simple and yet profound useful tips to implement into your practice right away- that is the rare thing I see in Chen. She has propelled me with each call, training or her templates worksheets in the Consistent Clients Makeover Mentorship for Introverts. I get immediate benefits from working with Chen that I see right away, versus other coaches I didn't see such results.

I am so glad i've worked with Chen because i have a new way to talk to my clients that gets results. For me, it was an eye-opener. I learned to tweak slightly what I was doing and BOOM, results. Patients sign up for my $1500.00 program without having to “talk them into it".

I have referred my colleagues to Chen and they are so thankful I did- because Chen's energy and they way she sees into your practice to give you that special step that can make the biggest difference in your business/life.”

Dr. Sarah Peters, DC

Before working with Chen, I had been struggling for MONTHS over how to market to the audience I really want to work with in my business. I couldn’t reach my ideal market because I didn’t know how to speak to them so they’d say “wow, that’s me and I need HER!” After working with Chen for just one hour, she helped me zero in on that, and how to target the market that is a match for my expertise AND my passion – something I hadn’t been able to combine in the past.

Now I can attract clients so that they come looking for me, instead of me having to chase them down. And I can do work I’m passionate about. Thank you Chen!!

Aprille Trupiano

Before working with Chen, I felt the economy had taken a toll on my practice. Within a month of working with Chen, I had my biggest month of income since 2007, and surpassed the 90-day monthly income goal I set! Instead of booking 54% of the people I talk to, 86% of the people are booking with me using the system Chen has taught me. Within 2 months, my practice is so busy that I needed to raise my fees. I just offered my first package that my client took me up on! I’m also getting unexpected interest from people wanting to send me referrals.

Elizabeth H, LAc

I was looking for a better way to communicate with potential patients over the phone that would help me bring in ideal clients. Chen provided a systemized approach that felt comfortable and not pushy. It has allowed me to find patients that I love working with. Thank you.

Dr. Ann Lee ND, LAc

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