Wake Up the Planet

4 types of online speaking opportunities

When you’re limited by in-person marketing, what’s one of the best strategies to bring patients in? One thing that you still have and always have is your voice.  If you like educating people, speaking is one of the best approaches for attracting new patients (including telehealth) in this climate.  You can reach more people at…

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What to do if I’m not on their insurance panel?

A chiropractor was telling me this week that he got hit with a $120k insurance audit, so he decided he was done with the hassle — this cat and mouse game.  He dropped insurance. An acupuncturist was complaining to me last week about how her VA reimbursement got cut from $140 to $60. What could…

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What’s the best strategy for getting ‘in’ with MDs?

MD referrals is an undertapped avenue of bringing patients in the door in this climate.  Imagine 3 providers sending you 1-2 referrals/wk.  What would that do for your practice? And it doesn’t have to be intimidating if you know what you’re doing.  Watch below to see my answer to your question about what the best strategy…

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Should I charge less now because of the economy?

Q: People are watching their money more or haven’t worked for months. Should I charge less now because of the economy? A: People will pay for what they prioritize to be important.  There are still people with money to pay for what you have to offer.  In the most challenging recessions including the Great Depression,…

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